The Athletic Thread
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The Athletic Thread
Can't believe we didn't/don't already have an Athletic-specific thread.
Look, I know you need a subscription to get it, but if you don't have a subscription yet, why the hell don't you have a subscription yet!
Anyway, this is the kind of content that you get and that I am here for.
Look, I know you need a subscription to get it, but if you don't have a subscription yet, why the hell don't you have a subscription yet!
Anyway, this is the kind of content that you get and that I am here for.
Bandwagon fan of the 2023 STANLEY CUP CHAMPIONS!
Re: The Athletic Thread
I have a subscription and I really enjoy it right now ... but I also fully expect their end game is to kill off local news and other sports writing competition then fire a majority of the writers they paid well to join and build the place only to push out cheap bullshit.
Re: The Athletic Thread
Subscribed (and listened) to their Penguins podcast yesterday. It was from the day before the season started, so pre-half of their centers being injured and therefore a bit out of date (if not sad given how excited they were for the rejuvenated Malkin tour), but still got me through my run.
PS - The Pens have had a knitting lady for years
PS - The Pens have had a knitting lady for years
I felt aswirl with warm secretions.
Re: The Athletic Thread
Yeah, the story even mentions it's not terribly unusual to see women knitting at sporting events but it was incongruent to see a college student doing it by herself in an empty section for a godawful Power Five team in a game where they were lucky not to lose by 60 points.rass wrote: ↑Tue Oct 08, 2019 12:42 pm Subscribed (and listened) to their Penguins podcast yesterday. It was from the day before the season started, so pre-half of their centers being injured and therefore a bit out of date (if not sad given how excited they were for the rejuvenated Malkin tour), but still got me through my run.
PS - The Pens have had a knitting lady for years
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- Steve of phpBB
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Re: The Athletic Thread
Do you have a specific basis for this concern, or just kind of a general suspicion?mister d wrote: ↑Tue Oct 08, 2019 12:39 pm I have a subscription and I really enjoy it right now ... but I also fully expect their end game is to kill off local news and other sports writing competition then fire a majority of the writers they paid well to join and build the place only to push out cheap bullshit.
Since the first three guys there were Chicago sportswriters / twitterers, I've been a subscriber since pretty close to day one and have really wanted them to succeed.
And his one problem is he didn’t go to Russia that night because he had extracurricular activities, and they froze to death.
Re: The Athletic Thread
That seems knittist.brian wrote: ↑Tue Oct 08, 2019 12:45 pmYeah, the story even mentions it's not terribly unusual to see women knitting at sporting events but it was incongruent to see a college student doing it by herself in an empty section for a godawful Power Five team in a game where they were lucky not to lose by 60 points.rass wrote: ↑Tue Oct 08, 2019 12:42 pm Subscribed (and listened) to their Penguins podcast yesterday. It was from the day before the season started, so pre-half of their centers being injured and therefore a bit out of date (if not sad given how excited they were for the rejuvenated Malkin tour), but still got me through my run.
PS - The Pens have had a knitting lady for years
I felt aswirl with warm secretions.
Re: The Athletic Thread
600K subscribers and they aren't all paying the full $60 annual fee, so its a *max* of only $36MM in sub revenue per year. There's no way that's covering costs, esp given their wiki listing of 300 full time editorial staff.Steve of phpBB wrote: ↑Tue Oct 08, 2019 12:49 pmDo you have a specific basis for this concern, or just kind of a general suspicion?
Re: The Athletic Thread
I think your concerns are fair, but there are other revenue streams for them to tap in the future without needing to raise the subscription price point (special events are one of fastest growing revenue streams for operators in their space -- think CPAC but not right-wing nutjobs and for sports). I think once they reach a critical mass of subscriptions, there are some obvious places they can branch out to bring in more revenue. Corporate sponsorships/relationships is another obvious one as well. The business model doesn't require gutting content to become profitable.mister d wrote: ↑Tue Oct 08, 2019 12:56 pm600K subscribers and they aren't all paying the full $60 annual fee, so its a *max* of only $36MM in sub revenue per year. There's no way that's covering costs, esp given their wiki listing of 300 full time editorial staff.Steve of phpBB wrote: ↑Tue Oct 08, 2019 12:49 pmDo you have a specific basis for this concern, or just kind of a general suspicion?
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Re: The Athletic Thread
I've been a subscriber the past 12-15 months or so. Big fan.
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Re: The Athletic Thread
Certainly seems like a specific basis to me. Thanks.mister d wrote: ↑Tue Oct 08, 2019 12:56 pm600K subscribers and they aren't all paying the full $60 annual fee, so its a *max* of only $36MM in sub revenue per year. There's no way that's covering costs, esp given their wiki listing of 300 full time editorial staff.Steve of phpBB wrote: ↑Tue Oct 08, 2019 12:49 pmDo you have a specific basis for this concern, or just kind of a general suspicion?
And his one problem is he didn’t go to Russia that night because he had extracurricular activities, and they froze to death.
Re: The Athletic Thread
Agreed, if long-term sustainability was the goal. I'm not confident that's the goal here given the VC backing and the industry its in.
Re: The Athletic Thread
Hate to keep agreeing with you but you're right to be skeptical about VC funding, but given how easy it is to unsubscribe that doesn't sound like a sound strategy. If The Athletic decided to gut it's NHL coverage, I could unsubscribe with all of about three clicks and even get my subscription fee refunded pro rata.
I look at it like Netflix but for journalism. Is Netflix a danger/disruptor to the TV or movie business? Sure, but is it ever going to completely dominate those industries? And of course the answer is no. It's apples and oranges to a certain extent because obviously the media industry is a lot more precarious and with fewer revenue streams, but local journalism is never gonna die.
Again, not apples to apples but the Texas Tribune and Nevada Independent are two models for how I think news will be gathered and delivered in the future. The non-profit model also essentially embraces local journalism as a public trust and you'll see more and more support from big foundations and the like, similar to how PBS is largely funded.
I look at it like Netflix but for journalism. Is Netflix a danger/disruptor to the TV or movie business? Sure, but is it ever going to completely dominate those industries? And of course the answer is no. It's apples and oranges to a certain extent because obviously the media industry is a lot more precarious and with fewer revenue streams, but local journalism is never gonna die.
Again, not apples to apples but the Texas Tribune and Nevada Independent are two models for how I think news will be gathered and delivered in the future. The non-profit model also essentially embraces local journalism as a public trust and you'll see more and more support from big foundations and the like, similar to how PBS is largely funded.
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Re: The Athletic Thread
Wait...do you get a tote bag when you sign up for The Athletic? Game changer.
You know what you need? A lyrical sucker punch to the face.
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Re: The Athletic Thread
I also think that, because people are paying for the Athletic's content instead of getting it for free, like at Sports Illustrated, there is less overt need for venture capitalists to drive it into the ground. The monthly subscription is a guaranteed revenue stream and they can keep expanding their coverage to draw in more subscribers (and eventually increase the subscription cost). The cost of adding additional subscribers is almost nothing, so even getting new subscribers on board with reduced costs or referral credits has no budgetary offset. Throw in that the Athletic is not reliant on clicks for ads and it's almost a different industry.brian wrote: ↑Tue Oct 08, 2019 1:58 pmHate to keep agreeing with you but you're right to be skeptical about VC funding, but given how easy it is to unsubscribe that doesn't sound like a sound strategy. If The Athletic decided to gut it's NHL coverage, I could unsubscribe with all of about three clicks and even get my subscription fee refunded pro rata.
“All I'm sayin' is, he comes near me, I'll put him in the wall.”
Re: The Athletic Thread
I agree with a lot of that, I just can't can't see them being remotely close to breakeven and don't see how they'll get there without unprecedented subscriber growth. At a bare minimum, if it doesn't end up all bad, I would guess they'd eventually cut the higher priced name writers once their own brand surpasses those they've hired away.
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Re: The Athletic Thread
They can always do another round of raising capital (they've confirmed over $90 million raised, there is a media claim it is over $100 million - figures from June). They can add more podcasts behind their paywall or increase the cost on those.mister d wrote: ↑Tue Oct 08, 2019 3:24 pm I agree with a lot of that, I just can't can't see them being remotely close to breakeven and don't see how they'll get there without unprecedented subscriber growth. At a bare minimum, if it doesn't end up all bad, I would guess they'd eventually cut the higher priced name writers once their own brand surpasses those they've hired away.
I just think it comes back to the subscription structure being a different animal than a legacy media company that gives its stuff away for free. No one really complains about the local paper's quality when reading it for free online, but no one wants to pay for their "terrible coverage" when they have to subscribe.
“All I'm sayin' is, he comes near me, I'll put him in the wall.”
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Re: The Athletic Thread
Isn't is possible their subscriber base will continue to grow and reach a self-sustaining level? Especially as they move into more countries and more sports?
And his one problem is he didn’t go to Russia that night because he had extracurricular activities, and they froze to death.
Re: The Athletic Thread
Maybe? Would Spain want La Liga coverage from an american all-sports company or do they already have that covered over there? Based on my feed, they're already maxing out on solid PL work, no idea if that's also for people "over the pond" or just us here.
Re: The Athletic Thread
If you assume their costs are fairly fixed (infrastructure, hosting, then the usual costs of writers and editors) and they've probably built out their maximum needs for all of that at this point, which is probably pretty accurate, then they shouldn't need too much additional VC money but they've probably only scratched the surface of the income they can generate. Honestly 500K subscribers seems crazy low to me considering just about everyone I know subscribes (given, me and my friends are essentially their ideal target market).
I wouldn't be shocked if they could push that to a couple million in a couple of years. Even with subsidizing some of those subscriptions with discounts, that's about $75M/year in revenue and that's before they tap any other potential revenue streams.
I wouldn't be shocked if they could push that to a couple million in a couple of years. Even with subsidizing some of those subscriptions with discounts, that's about $75M/year in revenue and that's before they tap any other potential revenue streams.
Bandwagon fan of the 2023 STANLEY CUP CHAMPIONS!
Re: The Athletic Thread
I worked for a somewhat notorious little high tech company for a couple years, 20 years ago in the first high tech stock bubble. The losses and cash drain kept piling up every quarter, but there were always guys who say, "but, we are still growing and look how much name brand recognition we're getting!" Set a record on Nasdaq the first day of trading for stock appreciation - two years later, the company was almost out of business.Steve of phpBB wrote: ↑Tue Oct 08, 2019 3:46 pmIsn't is possible their subscriber base will continue to grow and reach a self-sustaining level? Especially as they move into more countries and more sports?
I sure hope that doesn't happen to The Athletic. It's a great product and I'm a happy subscriber.
"What a bunch of pedantic pricks." - sybian
Re: The Athletic Thread
The truth is if it implodes it's probably gonna do so spectacularly so I'm here for the spectacle of that as well.
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Re: The Athletic Thread
They're also not a company with obscenely exaggerated self-valuations trying to make as much money as possible so top executives can slash and burn for profit as they run out the door.
“All I'm sayin' is, he comes near me, I'll put him in the wall.”
Re: The Athletic Thread
he’s a fixbking cyborg or some shit. The
holy fuckbAllZ, what a ducking nightmare. Holy shot. Just, fuck. The
holy fuckbAllZ, what a ducking nightmare. Holy shot. Just, fuck. The
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Re: The Athletic Thread
I know. It just seems that creating a new media outlet is the opposite of how it normally works.
“All I'm sayin' is, he comes near me, I'll put him in the wall.”
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Re: The Athletic Thread
Where the F is Dom? I need my hockey leans!
Until everything is less insane, I'm mixing weed with wine.
Re: The Athletic Thread
Hey Bengal, Jay Morrison wrote an article today that's right up your alley. It's about the dreaded "dead cat bounce" and how it's negatively affected the Bengals draft over the years. I read it and immediately thought of you.
https://theathletic.com/1439986/2019/12 ... -gonzalez/
https://theathletic.com/1439986/2019/12 ... -gonzalez/
THERE’S NOWT WRONG WITH GALA LUNCHEONS, LAD!
Re: The Athletic Thread
They had a pretty good fuck-up on their podcast yesterday about the Knicks. The new head coach is Mike Miller, but not the recent NBA player who was drafted in 2000.
well this is gonna be someone's new signature - bronto
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Re: The Athletic Thread
It haunts me.Sabo wrote: ↑Wed Dec 11, 2019 4:37 pm Hey Bengal, Jay Morrison wrote an article today that's right up your alley. It's about the dreaded "dead cat bounce" and how it's negatively affected the Bengals draft over the years. I read it and immediately thought of you.
https://theathletic.com/1439986/2019/12 ... -gonzalez/
Re: The Athletic Thread
Thousands of words on the water fountain, the pictures, world cup.
https://theathletic.com/1448748/2019/12 ... ed-article
https://theathletic.com/1448748/2019/12 ... ed-article
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Re: The Athletic Thread
Until everything is less insane, I'm mixing weed with wine.
Re: The Athletic Thread
THERE’S NOWT WRONG WITH GALA LUNCHEONS, LAD!
Re: The Athletic Thread
Just reading they raised another $50M in funding.
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Re: The Athletic Thread
Alright, alright, alright.
Until everything is less insane, I'm mixing weed with wine.